你喜欢Aldi 吗? Aldi 是家物美价廉的欧洲品牌连锁小超市,在美国有超过两千家店,我家附近方圆十几里就有好几家。每星期的促销打折经常会有一些物超所值的好食品。 我们经常会去买些水果蔬菜,肉类奶制品,还有不少健康有机产品。 不想去Costco 买大包装物品时候,这家小超市是个不错的选择。
最初知道Aldi 大概是7,8年前,我们家附近的小商场里开了一家。晚饭后散步就可以走去逛一逛。那时候顾客很少感觉有点惨淡经营。不过我们喜欢里面的清净可以在里面悠闲地逛,发现了一些便宜货。像芦笋只买.99元,而其他店要贵一倍以上。很多水果蔬菜都很便宜。有一次还买到6qtr铸铁锅只要二十多元,这种锅在名牌店可是要两百元以上呢。 隔三差五去逛一逛,总有些物美价廉的小收获,开始喜欢上了Aldi。
后来听说这家店是欧洲来的,好像和Trader Joe’s还有点关系(解密在结尾)。上网一搜了解到一些Aldi 的发家史,还有不少有趣的故事。在此分享给像我一样对商业成功的故事感兴趣的网友们。
Aldi起始于1913年德国的矿工Albrecht一家在街角开的烘培小店,到1961年在西德已经有300家店,这时经营家族企业的Albrecht两个儿子因理念不同(是否贩卖香烟)而分成了两家,一个经营西德的西南部分,店名是Aldi Sud, 另一个经营北部,店名为Aldi Nord。 我们在美国看到的店家属于Aldi sud,logo 是左边这个。
新冠疫情爆发后随着通货膨胀的压力增长,食物价格飞涨,迫使越来越多的人转向Aldi, 寻找性价比更高的产品,这使得Aldi 在疫情中不退反进,得到了进一步的发展。 我们现在去店里明显感觉人多了要排队了。 最近Aldi又买下了Winn-Dixie and Harvey’s 超市的控股公司Southeastern Grocers,有望在年底在美国扩展到2400家店。
Aldi 现在全球已经拥有12000家店,在欧洲是领军的超市企业,在美国也是势不可挡。她究竟有什么经营秘诀使之如此成功呢?从她的店名可见一斑。Aldi 取之于店主的姓名 Albrecht + discount (折扣)。消费者最喜欢折扣嘛。Aldi 致力于低于市场平均价格,他们的宗旨是以少胜多,从资金,员工,到店面都体现了节俭的原则,从而达到给消费者更多的折扣,discount - Aldi 的使命。
像Aldi的小推车管理模式就很聪明,要用推车就投一个25美分硬币,推车解锁,用完归还,硬币就退出。就这样靠消费者自动管理,省钱省力。不像其他超市小推车被到处乱停,需要专门员工来管理。
来看看我们在Aldi 常买的一些健康和有机食品。(水果蔬菜奶酪肉类未上照片)
有机豆浆
低脂咖啡伴侣 coffee creamer
低卡低碳面包
低卡低碳全麦面饼
有机花生酱
有机牛肉末
这些商品在其他超市也能买到,但Aldi的价格往往是最亲民的。
Aldi还经常有一些季节性的产品,过时不候,还需要经常去光顾。Aldi 并不是所有东西都好,有时候蔬果不够新鲜,需要谨慎挑选。Aldi性价比高的好东西还有很多,欢迎大家一起来分享。
解密Aldi 和Trader Joe’s 缺德舅的关系。Aldi Nord 在70年代收购了Trader Joe’s, 因为看中此店的潜力和经营理念,此后一直由Aldi 的Albrecht家族后代持有。有没有觉得他们两家有点惺惺相惜的感觉呢?
谢谢看帖!周末愉快!
My husband loved his new shoes. He wears them all of the time.
- Singapore
Sizing is perfect. It is like a spring in my step, I stand all day....
- Liberia
No squeaks, no issues. Nice look, feel good. Light as expected. Like them a lot.
- Liberia
Finally able to order my correct size without getting a size bigger to get the width I need.
- Switzerland
I am very happy to buy this product.The shipment was very fast and arrived in very good condition.Thank you.
- Liberia
I have a really hard time finding shoes that fit and are comfortable. These were great right out of the box. Very happy.
- Singapore
I have had a hard time finding these shoes in stores in regular width, so I was really glad I could purchase these at a very reasonable price.
- Switzerland
I have a wide foot and they fit well. I use it for working out, yard work and errands. I would not run in this shoe but on a stair master or bike no problem.
- Switzerland
I wear size 8 shoe -orderd size 8 -normal width .I m 5'7" -130 lbs . They fit perfect . Little snug at first as are all new shoes . Hope this helps with concerning ordering a size larger issue .
- Liberia
Very nice looking shoes. They are a gift. However, I tried them on, and they were comfortable for me. My friend will love them. Nikes price too be a little expensive, but, last for ever. They are sturdy shoes. Worth the money.
- Singapore
2024-01-03 23:53:34--
Absolutely over the moon with my purchase. Will defiantly be ordering more items.
2024-01-03 23:52:11--
Quality is AMAZING ! Only thing is the bag is folded.. However when filled it looks great !! Workmanship of this back is perfect ! I honestly can’t complain!! Just wow !!
2024-01-03 23:51:21--
This is my third time purchasing, and these bags are very consistent. Very good quality, especially for the price I would definitely buy from the seller they are amazing and they sell quality for very good prices. I have bought the small black embossed two times. I love it so much and I have the white one which is very good quality and I took a marker to the red to darken it and my review says which marker for that bag.
2024-01-03 23:51:18--
Do not hesitate to buy this purse! I am always leery about purchasing designer dupes on DHgate, but this one is a hit! It took about a month which is great. The material and zippers do not feel cheap at all they did a great job. The price is such a great deal my husband is very picky about what I buy on Dhgate and he approves:)
2024-01-03 23:47:45--
good replica. will buy again from seller
2024-01-03 23:47:06--
I am satisfied with the order for beautiful and high-quality safety products. Thank you very much for the seller's fast shipment and delivery. I recommend the seller and their store for shopping.
2024-01-03 23:28:55--
Cute enough, doesn’t look very real but that’s to be expected.
2024-01-03 23:28:10--
My 14 year old daughter wanted this for Christmas and it came right in time and I already showed her and she LOVES IT!!
2024-01-01 00:52:15--
❤️❤️❤️❤️❤️❤️perfect size, fast 2 week shipping to USA!
2024-01-01 00:51:43--
Very pretty! Shipped quickly and arrived in about 2-3 weeks.
2024-01-01 00:49:41--
Perfect condition I love it
2024-01-01 00:43:44--
Perfect purchase
2024-01-01 00:42:43--
Nice! Thick fabric. More like a jersey than a t-shirt.
2024-01-01 00:41:46--
This shirt is perfect in every way. The shirt is made with the same material as the real shirt. This shirt is part of the Gucci Donald Duck collection. Thanks, will for sure be ordering again. Very fast shipping as well.
2024-01-01 00:38:33--
A++++++++ Quality.
2024-01-01 00:37:04--
These are fire asf! Order RIGHT NOW (real review)
2024-01-01 00:36:57--
Breathability is very good, shoe workmanship is good
2024-01-01 00:36:03--
Really satisfy, the first package was losted and the seller send me the replace of the order. Perfect attention! Thanks my friend
2024-01-01 00:35:19--
Wow! I am incredibly impressed! I did pay attention to the authentic version of this slide and this Dupe has the exact markings. Also they are insanely comfortable! I have a tendency that it can be very difficult to walk in some shoes and these do not disappoint! I am so excited that I got these and the gem belt is also very authentic and can be removed like the authentic one. I am so pleased and so surprised as well. Thank you!
2024-01-01 00:33:39--
Just to big for the size I asked for other then that good
2024-01-01 00:33:22--
They are OK for the price. If you grab them on the bottom around the toe and squeeze, they do fold in the bottom does protrude in comparison to my Jordan ones or a pair of Air Force ones. The bottom is very soft. Nike logo stitching does also touch on the back. I have no other complaints.
2024-01-01 00:32:43--
Excellent great product I received my order in 20 days it my second order AAA +++
2024-01-01 00:31:59--
Great trainer.
Top quality
2024-01-01 00:31:14--
very fast delivery, well packaged, beautiful slippers are delicious, size 45 fits
2024-01-01 00:30:02--
my order came a size smaller than i ordered
2024-01-01 00:22:04--
Comfortable and satisfied .
2024-01-01 00:21:52--
I received it, I really like it
2024-01-01 00:21:15--
Good service and fast delivery
2024-01-01 00:20:41--
Took a while to come in but there good
2024-01-01 00:18:59--
Amazing quality! Better than expected.
2024-01-01 00:18:47--
I love it , fast shipping and like pictures
2024-01-01 00:17:51--
Very good quality. Item exactly as described
2024-01-01 00:16:23--
Perfect shoes for my son. He loves it and can’t get over it
2024-01-01 00:15:52--
Very nice and fast shipping.Thanks. And will order again.
2024-01-01 00:14:35--
very good quality and the send was fast I recommend this seller is perfect
2024-01-01 00:14:05--
Incredible quality and very fast delivery, 7 days!!! Thank you so much
2024-01-01 00:13:30--
The store is very credible, and it is very good, I am very satisfied with buying stuff in this store
2024-01-01 00:12:24--
Espectacular! My son was so happy!!! We have problems with the shipping first order never arrive, I contact the seller and he re-send it! And arrive in 4 weeks! Thank you!
2024-01-01 00:10:30--
Very unsatisfied
2024-01-01 00:09:46--
took along time for shipping
2024-01-01 00:08:38--
You will not be disappointed if you order this jersey. I was starting to get a little worried that it wasn’t going to arrive, but shipping is unpredictable these days. It showed up and I’m very happy with the quality. Unbeatable at this price.
2024-01-01 00:08:36--
Delivery took quite a long time but the product is fantastic fits perfectly and is good quality
2024-01-01 00:07:08--
I love the jersey 💯
2023-12-15 14:27:05--
Good quality, tight size.
2023-12-15 14:26:02--
amazing
2023-12-15 14:25:00--
Very Satisfied
2023-12-15 14:20:35--
Very Satisfied
2023-12-15 14:20:04--
Very Satisfied
2023-12-15 14:16:57--
Very Satisfied
2023-12-15 14:11:37--
perfect
2023-12-15 14:10:36--
Good quality
2023-12-15 14:09:29--
Very Satisfied
2023-12-15 14:07:11--
Very Satisfied
2023-12-15 14:06:04--
Very Satisfied
2023-12-15 14:05:14--
Very Satisfied
2023-12-15 14:05:04--
Very Satisfied
2023-12-15 14:04:05--
Very good looking jersey
2023-12-15 14:03:44--
Unreal. Shipping was so quick
2023-12-15 13:59:58--
Zero stars. Jersey was an incorrect color. Yellow instead of orange.
2023-12-15 13:59:05--
good quality
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